In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then their mission has been to develop timeless, functional and durable outdoor clothing and equipment, act responsibly towards people, animals, and the environment and to inspire more people to discover outdoor life." With their own very special range of G-1000 materials forging the majority of our Fjallraven range, you'll be investing in durable, beautifully made and high quality outdoor garments perfect for snowy treks and long days in the woods, or on the hill. 2022 will see great expansion to our range, with new rucksacks forming a large part of our pack range. See what Fjallraven can offer your days in nature.