Smartwool: Go far, feel good
Read up here on why we think Smartwool is this year’s outdoor lover’s essential.
Simple fact: It isn’t Christmas without socks. Often neglected by both both outdoor lovers and others, decent socks we believe are one of several steps towards a prosperous life. To have a pair of Smartwool socks is to know this as fact.
Smartwool are a group of insatiable outdoor adventurers who in their own words want to share the joy of crisp powder turns, try hard first ascents, scrambly summit sunrises, pine needle-cushioned hikes, and toasted marshmallow-filled weekends with everyone.
They do this by creating Merino wool socks designed to help you go far and feel good. They help people experience powerful, beautiful moments in the outdoors by working to remove distraction with blistered feet, so you can focus on the adventures right in front of you. Theatrics aside, Smartwool are actually responsible for making some of the most highly regarded outdoor hiking, ski and mountaineering socks in the industry, tailoring their own passion, top quality merino wool and a wealthy pool of outdoor knowledge to create sock magic.
Merino Wool
Merino wool is a specific wool grown by Merino sheep. It is thinner and softer than standard wool making it much nicer against the skin and when you wear wool next to the skin, this carries a lot of benefits. It helps regulate body temperature meaning that when it is cold, warm air will be trapped in the numerous crimps and bends in the woollen fibres keeping your feet toasty and when it is warm, it’ll transport sweat quickly away from the surface of your skin keeping your feet cool. Merino socks will also help keep your feet feeling dry. This benefit of wool gets a bit technical—so bear with us. Merino wool transports sweat and moisture away from skin as a vapor. Merino fibers are inherently porous. They’re composed of little plates that moisture vapor can get in between—meaning you're not left feeling wet, cold, and clammy after a workout. Synthetic fabrics are not porous. They usually wick sweat when it’s already a liquid, and then your body has to heat it up to evaporate it—making you feel clammy in colder weather. Merino takes a step out of the process, which helps you stay warm and dry when you’re moving and playing outdoors. Smartwool ensure that all merino wool in their products is sourced from ethical and responsible merino farming.
To read up more on the many uses and history of Merino wool then look no further than our Let’s Talk Merino Wool Blog HERE.
PhD Socks
Better fitting. Better feeling. Better everything. These performance hiking and ski socks are anything but ‘standard.’ Natural fibers meet Smartwool innovations to help you take care of your feet on the trail.
Smartwool’s PhD socks are made from their special blend of Merino wool, nylon and elastane and utilize a very special construction which ensures less holes in the knit, this creates what they call ‘indestructawool’ which will go as far as you can take them, it is really solid and will last happily for years through some really rough use while ensuring great strength and less blisters. PhD socks also feature Smartwool’s 4 degree elite fit system which you can see on the top of the foot in the image above resembling a tartan-like pattern and is designed for a locked-in, secure-fit that enables next to no sock slippage (one of the most annoying things to ever happen on a hike, just saying). If you want to see just how far your socks will taken you, go for Smartwool PhD socks, they will not disappoint.
Within our vast, varied assortment of Smartwool socks, you will find different thicknesses for different temperatures as well as intended uses including skiing, hiking and mountaineering. If you need a gift for the outdoor lover in your life this Christmas, you cannot go wrong with Smartwool socks, they will be treasured.
SHOP ALL SMARTWOOL SOCKS HERE