{"id":576,"date":"2022-07-06T16:48:53","date_gmt":"2022-07-06T15:48:53","guid":{"rendered":"https:\/\/blog.citrus-lime.com\/tale\/?p=576"},"modified":"2023-08-15T12:31:14","modified_gmt":"2023-08-15T11:31:14","slug":"fjallraven-puts-sustainability-first","status":"publish","type":"post","link":"https:\/\/blog.citrus-lime.com\/tale\/2022\/07\/06\/fjallraven-puts-sustainability-first\/","title":{"rendered":"Fj\u00e4llr\u00e4ven puts Sustainability first"},"content":{"rendered":"\n<p>Take a look at the ways Fj\u00e4llr\u00e4ven keeps the environment, ethics, and good production practices at its heart.<\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8230;<\/p>\n\n\n\n<p>Fj\u00e4llr\u00e4ven (pronounced: Fyahll-rah-ven) was founded in 1960 by \u00c5ke Nordin in \u00d6rnsk\u00f6ldsvik on Sweden\u2019s High Coast. If you haven\u2019t been to Sweden, just know that it is without a doubt one of the most breathtaking places. For a country of its size, it is incredibly low populated and has huge expanses of beautiful wild spaces where you\u2019re never far from high mountains, vast lakes, and crowded pine forests nearly everywhere you go. It is not hard to see why from its roots that Fj\u00e4llr\u00e4ven is one of those companies that care so deeply for the environment, wildlife, and wondrous outdoor spaces.<br>We\u2019re going to go into detail all about Sweden\u2019s signature outdoor gear maker and the many steps and practices they employ in their manufacturing processes as well as their individual environmental work. A good, ethical company doesn\u2019t only improve its practices, but also goes out and makes a change. Fj\u00e4llr\u00e4ven knows this all too well!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t01_category_slider_sustainable_materials-12532-2_0328FCC7.jpg\" alt=\"\" class=\"wp-image-578\" srcset=\"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t01_category_slider_sustainable_materials-12532-2_0328FCC7.jpg 640w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t01_category_slider_sustainable_materials-12532-2_0328FCC7-300x199.jpg 300w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t01_category_slider_sustainable_materials-12532-2_0328FCC7-270x180.jpg 270w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t01_category_slider_sustainable_materials-12532-2_0328FCC7-370x245.jpg 370w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Fj\u00e4llr\u00e4ven uses environmentally friendly materials<\/p>\n\n\n\n<p>Everything an outdoor gear company (and pretty much everything else) does have an impact on the environment around them and the people and animals that inhabit it. Fj\u00e4llr\u00e4ven as an outdoor company is acutely aware of this impact and does its utmost to keep its environmental footprint as small as possible. They consider this impact greatly in their design process when choosing one material over another and where they decide to produce their outdoor equipment.<\/p>\n\n\n\n<p>Amongst Fj\u00e4llr\u00e4ven\u2019s range, you will find a copious amount of fabrics made using recycled materials, these include wool, Tencel nylon, and polyester (used in their signature fabric, G-1000 Eco). These materials have been either sourced from waste such as plastic bottles or sourced from discarded ready-made fabrics. It is outstanding how much less of a strain this has on the environment when compared to virgin materials, putting out only 40% of Co2 emissions when compared.<br>When it comes to PFC (Perfluorinated compounds) treatments commonly used in waterproof and water-resistant treatments, In 2012 Fj\u00e4llr\u00e4ven recognised the harsh impact they have on the environment and cut these treatments from their line entirely. G-1000 items gain their water resistance instead from Greenland Wax treatments made from paraffin and beeswax. Fj\u00e4llr\u00e4ven\u2019s Eco-Shell DWR treatment is used throughout the rest of their range, it is PFC-free.<br>Finally, when it comes to Animal Welfare when Fj\u00e4llr\u00e4ven uses materials of animal origin such as down, wool, and leather, they don\u2019t make any compromises. Fj\u00e4llr\u00e4ven has a strict code of conduct for their suppliers ensuring their animals are treated humanely with dignity and respect. Fj\u00e4llr\u00e4ven work every day to ensure all traceability in all of their animal supply chains. This is one of the best ways to ensure high-quality and cruelty-free production.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/production_57E465BF.jpg\" alt=\"\" class=\"wp-image-579\" srcset=\"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/production_57E465BF.jpg 640w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/production_57E465BF-300x199.jpg 300w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/production_57E465BF-270x180.jpg 270w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/production_57E465BF-370x245.jpg 370w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>Fj\u00e4llr\u00e4ven use sustainable production<\/p>\n\n\n\n<p>Fj\u00e4llr\u00e4ven believes that the best things are done together as a team. They work closely with all their partners involved in their supply chain. Fj\u00e4llr\u00e4ven has its own written code of conduct. It\u2019s based on the Fair Labor Association\u2019s Workplace Code of Conduct and covers human rights, animal welfare, environmental protection, sustainable development, and anti-corruption. This is how Fj\u00e4llr\u00e4ven does its business and it is non-negotiable.<br>They go above and beyond providing training and support to ensure their suppliers fully implement their Code of Conduct at all stages of production. They as well as 3rd parties brought in audits and regularly visit their suppliers and if issues arise they are there to support and instigate positive change. They truly believe that what\u2019s best for their suppliers, is best for them.<\/p>\n\n\n\n<p>Fj\u00e4llr\u00e4ven shares a common goal with many others in the outdoor clothing industry. Together they want to improve working conditions, reduce environmental impacts and eradicate malpractice and corruption.&nbsp;<br>They\u2019re part of the Sustainable Apparel Coalition (SAC) (https:\/\/www.apparelcoalition.org\/), an industry-wide group of more than 80 leading clothing and footwear companies and NGOs. Together they share information and best practices, to work towards reducing the environmental and social impacts of the industry.<br>Finally, like several other companies,&nbsp;Fj\u00e4llr\u00e4ven climate compensates a great deal for their products. When they compensate for their emissions, they support renewable energy projects that have been verified by the UN and certified according to the Gold Standard, an independent quality assessment of carbon dioxide emission reduction projects. It\u2019s supported by more than 60 non-profit organisations, including Greenpeace International and WWF International. Their goal is to become completely carbon neutral by 2025.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"331\" src=\"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t05_eco_shell_care_repair-11536-3_50C52947.jpg\" alt=\"\" class=\"wp-image-580\" srcset=\"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t05_eco_shell_care_repair-11536-3_50C52947.jpg 640w, https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/t05_eco_shell_care_repair-11536-3_50C52947-300x155.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Fj\u00e4llr\u00e4ven want you to repair and reuse your garments<\/p>\n\n\n\n<p class=\"has-text-align-left\">Though it seems obvious,&nbsp;Fj\u00e4llr\u00e4ven wants you to fall in love with their gear. Not in a way that brings you back to buy more and more but to ensure that you want to repair and reuse it in the unlikely event of them ever taking damage. Loathe to fast fashion,&nbsp;Fj\u00e4llr\u00e4ven is a company that makes highly durable and high-performing outdoor garments that can stand up to the harsh terrain around them and they build these products to last as long as possible. When a small rip occurs in your Vidda Pro trousers,&nbsp;Fj\u00e4llr\u00e4ven want you you patch them, not replace them! When a hole appears in your down jacket,&nbsp;Fj\u00e4llr\u00e4ven&nbsp;wants you to tape it, NOT REPLACE IT! You see what we\u2019re getting at here? If you ask us, all proper outdoor enthusiasts wear their repaired garments with pride as they tell a great tale.&nbsp;Fj\u00e4llr\u00e4ven makes solid gear that is very unlikely to break, but if it ever does\u2026 give it a fix!<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.tauntonleisure.com\/fjallraven\">Shop Fj\u00e4llr\u00e4ven HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at the ways Fj\u00e4llr\u00e4ven keeps the environment, ethics, and good production practices at its heart. &#8230; Fj\u00e4llr\u00e4ven (pronounced: Fyahll-rah-ven) was founded in 1960 by \u00c5ke Nordin in \u00d6rnsk\u00f6ldsvik on Sweden\u2019s High Coast. If you haven\u2019t been to Sweden, just know that it is without a doubt one of the most breathtaking places.<\/p>\n","protected":false},"author":66,"featured_media":577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[16],"tags":[32],"class_list":{"0":"post-576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news","8":"tag-fjallraven"},"featured_image_src":"https:\/\/blog.citrus-lime.com\/tale\/wp-content\/uploads\/sites\/45\/2022\/07\/Sustainability-header_358CD046.jpg","author_info":{"display_name":"Jon","author_link":"https:\/\/blog.citrus-lime.com\/tale\/author\/jonmayo\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/posts\/576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/comments?post=576"}],"version-history":[{"count":2,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/posts\/576\/revisions"}],"predecessor-version":[{"id":980,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/posts\/576\/revisions\/980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/media\/577"}],"wp:attachment":[{"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/media?parent=576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/categories?post=576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.citrus-lime.com\/tale\/wp-json\/wp\/v2\/tags?post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}