{"id":5199,"date":"2026-05-11T15:59:09","date_gmt":"2026-05-11T14:59:09","guid":{"rendered":"https:\/\/blog.citrus-lime.com\/tale\/?p=5199"},"modified":"2026-05-11T15:59:11","modified_gmt":"2026-05-11T14:59:11","slug":"behind-the-lens-shooting-our-winter-26-range","status":"publish","type":"post","link":"https:\/\/blog.citrus-lime.com\/tale\/2026\/05\/11\/behind-the-lens-shooting-our-winter-26-range\/","title":{"rendered":"Behind the Lens: Shooting Our Winter \u201826 Range"},"content":{"rendered":"\n

Twice a year, we head out on location to shoot our upcoming seasonal ranges, creating a bank of lifestyle imagery that brings the kit to life across our website, marketing and social channels. For W26, that meant getting outside with the new gear and photographing it in real, activity\u2011led settings – mixing posed shots with action, just as the products are designed to be used. It\u2019s also one of the best parts of the job: getting hands-on with what\u2019s coming before it lands in store.<\/p>\n\n\n\n

Of course, shooting outdoors never goes exactly to plan. From shifting light and chilly temperatures to blustery winds, winter kept us guessing – but those unexpected moments often turned into the highlights. In this blog, we\u2019re taking you behind the scenes of the shoot and sharing the places we visited.<\/p>\n\n\n\n

On a sunny Monday morning in March, a team of shop and head office staff headed up to North Wales for a five\u2011day photoshoot, capturing key pieces from some of our major brands, including Rab, Mountain Equipment, Montane, Fj\u00e4llr\u00e4ven and Patagonia.<\/p>\n\n\n\n

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Locations<\/strong><\/p>\n\n\n\n

Day 1: Arrival in Wales – Cold Air & Golden Light <\/p>\n\n\n\n

The fun started early with a five\u2011hour drive from Somerset to North Wales, fuelled by playlists, good conversation and more than a few essential sweet stops along the way.<\/p>\n\n\n\n

Once we arrived, we made a quick detour to Llyn Ogwen \u2013 the light was simply too good to pass up. With the dramatic landscape as our backdrop, it was the perfect place to get our fleeces in front of the camera. It was definitely on the cold side, but our trusty Lifesystems robes kept us warm between shots.<\/p>\n\n\n\n

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After making the most of the golden light and capturing some of our favourite images of the day, we packed up and headed to our accommodation, ready to reset, recharge and prepare for what day two had in store.<\/p>\n\n\n\n

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Day 2: Sunshine, Wind & 1,000 Photos Later<\/strong><\/p>\n\n\n\n

We woke to Welsh sunshine and loaded up the van, ready for a morning of shooting fleece and insulated jackets. After a quick 12\u2011minute drive, we arrived at the foot of Tryfan. Laden with duffel bags full of gear, we headed off in the opposite direction and soon found our first spot.<\/p>\n\n\n

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With Tryfan providing a seriously impressive backdrop, we got straight to work. The sun might have been out, but the wind had other ideas \u2013 cutting straight through and keeping things refreshingly cold. We worked our way through solo shots, men\u2019s and women\u2019s pairings, and full collection looks, a format that quickly became a theme for the week.<\/p>\n\n\n\n

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At one point, RAF fighter jets flew through the valley overhead \u2013 one of those unexpected moments that instantly lifts the day. After Sam had taken what felt like his first 1,000 photos (and probably wasn\u2019t far off), we moved on to a nearby waterfall for something a little more dramatic. By midday, with the sun sitting high and the light turning harsher, we called it and headed back for lunch.<\/p>\n\n\n\n

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